A small brief about the title:
China Daily was launched in October 1997 after the handover of Hong Kong.

China Daily is read by 55,000 professionals every day in Hong Kong.

Content consist of in depth and mainland focused articles, well researched business and financial
articles.

More of 40% of China Daily Hong Kong edition is read by foreign companies.

67% of the total readers of China Daily are senior professionals, 18% other professionals, 10%
government organisations and 5% others.

70% are male readers and 30% are female readers
The publication focuses on all things Sino©European ¨C from politics and economics to culture and
people. The objective is to present more context to content, and provide nuanced coverage of various
matters of interest, providing a unique take on what Europe is doing in China and vice versa. Every
Friday, we present insightful, in©depth and intelligent coverage so that we can better engage in, and
explore, issues that matter to you and us. Issues that will be covered for example are: How the business
environment is changing for European companies in China; the business profile tracks down the growing number of connoisseurs of European wine in China; A feature on a Dutchman who leased and
transformed a remote, ramshackle village in South China into a popular holiday resort; and how a
leading young Chinese entrepreneur turned his company into a solar power giant